Poptarts has been a staple in many childhoods, including my own. Known for its wild flavors and doodle style characters, I brought that bright, sugary sweetness associated with the pastry to my Poptarts box redesign. The main font is similar to a comic book or pop art style, or even something you would draw in your notebook as a kid. The flavor is portrayed by the color of the box and a simple strawberry pattern. On the back, the doodle characters make a return to show the many flavors Poptarts has available.