Flashback is a locally owned vintage clothing and curio store that was established back in the 80s and is still going strong to this day. Because the store has been around for such a long time and did not have a consistent store branding, I wanted to give them an updated logo. I avoided an outdated retro look by bringing in elements that could be considered both vintage and current, such as the dusty purples and round, chunky font. Along with the new logo, I designed a box for online orders. Customers will be able to get to experience Flashback’s quirky style through the hand drawn lettering and a vintage-inspired fashion illustration on the inside of the lid.