Dark Brew is a late-night coffee shop I conceptualized for students who need a place to study when other cafes are closed for the evening. I was interested in the idea of a parlor, typically the best room in a home where guests would gather to have refreshments and chat, but might also come to contact spirits through a psychic. There was a challenge to avoid being too gimmicky, but still be unique from other coffee shops. I decided on the visage of an “night owl” to relate to students who would be at the cafe late at night to study. Along with the owl, I brought in elements of items you might find in a psychic’s parlor, such as a tarot card made into business cards.